Customers expect companies – especially big companies – to ensure the privacy of the data they collect. A recent McKinsey survey revealed 71% of consumers said they’d stop doing business with any company that gave away their personal information without permission.
This has led to new and more restrictive legislation designed to safeguard data privacy. Legislation such as the EU’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) threaten large fines for noncompliance. It’s in every enterprise’s best interests to comply with these regulations and better safeguard the privacy of their customers’ data.
So what hurdles do enterprises today face in ensuring data privacy? See the infographic below for seven main hurdles.